New12 Blog Features your readers can use, from calculators to decision trees

for content teams

One place to plan, write and publish as a team

Research, briefs, drafts, reviews and pictures in one workspace, so every writer starts from the same brief and every post leaves in the same voice.

what changes

Less chasing, more publishing

Three things that slow a content team down, and what changes when the work lives in one place.

  1. 01 · the problem

    Briefs writers can't follow

    A list of keywords and three competitor links leaves the writer to guess what the post needs.

    what changes

    A brief built from what ranks

    Super Research reads the pages that rank, works out who searches and what they ask first, and turns it into a plan with every section, its length and what it must cover.

    Super Research
  2. 02 · the problem

    Work spread over ten tabs

    The draft is in one doc, the comments in a chat, the to-dos in a sheet and the pictures in a folder.

    what changes

    Everything beside the draft

    Write together in Paper with the brief, comments on the exact words, a to-do list and the pictures in one window. A stage on every paper shows what is in progress, waiting for review or done.

    Paper
  3. 03 · the problem

    Every writer sounds different

    Posts from five writers read like five different sites, and the brand's voice gets lost in the edits.

    what changes

    One voice for the brand

    Voice Studio learns an author's voice from their own posts and rewrites a draft in it, keeping every link, picture, table and heading where it was.

    Voice Studio

a day in the life

How a post moves through your team

From the keyword to the live post, without copying anything between tools.

  1. 01Plan

    Research the keyword

    The editor searches from the readers' country, on a desktop and a phone, and sends the brief to Paper.

  2. 02Write

    Draft with the brief beside you

    The writer drafts with the brief open, asks the AI for help, and adds a calculator or a checklist readers can use.

  3. 03Review

    Comment, check and polish

    The editor comments on the words, runs the on-page SEO checks, rewrites in the brand's voice and makes the featured image.

  4. 04Publish

    Copy it to WordPress

    Paste the HTML into WordPress. Site Monitor watches the post from then on, and Site Metric shows how it does in search.

what you'll use

What your team will use every day

The parts of the workspace a content team leans on most.

  • Super Research

    Briefs your writers can follow

    • Who searches, what they already know and what they ask first
    • What the post needs, merged from every step without repeats
    • A content plan with each section, its length and what to cover
    See Super Research
  • Paper

    Write and review together

    • Several people in one paper at once, each with their own caret
    • Comments on the exact words, replies and a to-do list
    • On-page SEO checks and a search preview before you publish
    See Paper
  • Voice Studio

    One voice across every writer

    • A voiceprint learned from the author's own posts
    • Rewrites keep links, pictures, tables and headings
    • Footprints: the small details of an author's life, on one card
    See Voice Studio
  • Blog Features

    Posts readers use, not just read

    • Calculators, checklists, quick answers and more
    • Styles from a gallery, or matched to your own site
    • Copied into WordPress with no plugin
    See Blog Features
  • Imagen

    Pictures in the brand's look

    • A style made from a few of your own images
    • A shared gallery so the team can reuse what was made
    • Downloads compressed for the web and named for you
    See Imagen
  • AI Assistant

    A helper for every writer

    • The top models in one chat, chosen per question
    • Files, sheets and the web, with sources to open
    • Chats shared with the team, read only
    See AI Assistant

Built for a team, not a single seat

Roles and permissions

Admins choose what each role may do, from inviting people to adding sites.

Monthly budgets

Set how much each person may spend on AI in each feature, every month.

Sharing you control

Share with a person, a team or everyone, and take it back at any time.

Activity log

See who did what, and when, across the whole workspace.

faq

Questions, answered

What content teams ask us most, in plain words.

Something else? Book a demo or write to us.

  • 01Can several people edit one paper at once?

    Yes. Everyone in a paper sees the others' carets and changes as they type, and nobody overwrites anyone else's words. Every change is kept, so you can see who did what and go back to an earlier point.

  • 02Does the brief come with the draft?

    Yes. Send the research to Paper and the brief opens beside the draft. Insert it into the paper when you want to write from it, or ask the AI chat to write a first draft from it.

  • 03Can we keep AI spending in check?

    Yes. Admins set a monthly budget for each person and each feature. When a budget is used up the person is told in plain words, and the work made so far is kept.

  • 04How do new writers join?

    An admin or a manager sends an invite link. The writer makes their own account and can land straight in their team.

get started

Make every post your best performer

Research, write, design and watch every post in one workspace, built with the editors who use it.