for seo professionals
Research, refresh and prove what worked
See the page Google shows in any country, on a desktop and a phone. Build the plan from what ranks, check the post before it goes live, then measure the change in your own Search Console.
Steps3 of 10
- Search Google
- Google at a glance
- Readers & Google's answerWho to write for, what they ask, and how well Google’s answer covers it.
- Keyword family
- Ask the AI cold
- Angles & experience
- Intent
- What the post needs
- Outline
- 10Export
how to clean a velvet sofa
DoneCreated Oct 24, 10:12 AMWho is the article for, and does Google answer them?
“how to clean a velvet sofa”
Write the article for
a renter with a stained velvet sofaBeginner
They want the mark gone today, without flattening the pile or losing the deposit.
They need
Steps that use what is already at home: a soft brush, a cloth, mild soap.
Explain to them
How to read the cleaning code on the tag, and why water can mark velvet.
They already know
That rubbing makes a stain worse, and that the sofa has a care label.
They worry about
Leaving a water ring, or flattening the pile for good.
Why they search now
Something just spilled, or they move out at the end of the month.
What they ask first
Almost every reader asks these. Answer them early in the article.
- 1Can you use water on a velvet sofa?on Google
- 2What does the S code on a sofa tag mean?on Google
- 3How do I get a water stain out of velvet?
- 4Will baking soda damage velvet?on Google
- 5How do I lift crushed velvet again?
what changes
From hunches to evidence
The questions every SEO gets asked, answered from the results and your own data.
01 · the problem
Results from the wrong place
A search from your desk is not the page your readers see in Sydney, or on their phone.
what changes
Search from where readers are
Search Google from any country and city, on its own Google, on a desktop and a phone with the same settings. Add more countries and read their pages too.
Super Research02 · the problem
Guesswork about intent
Search volume says how many people search, not what they want or whether Google already answers them.
what changes
Google at a glance
See whether an AI Overview answers the search and which results it cites, how old the ranking pages are and where a phone's first result starts. Then the readers, their questions, the keyword family and the intent.
Super Research03 · the problem
Changes you can't prove
You changed the title three weeks ago. Did it help, or did the whole site move with it?
what changes
Measure every change
Monitor a post from the day it changed. Site Metric compares its clicks before and after against your whole site, and says whether it is improving, steady, declining or worth rolling back.
Site Metric
a day in the life
From the keyword to the proof
Every step reads the evidence first, then helps you act on it.
- 01Read
Read the results
Search the keyword from the market's biggest city, read the ranking pages and check Google at a glance.
- 02Plan
Plan the post
Readers, questions, the keyword family and intent become one list of what the post needs, then a content plan.
- 03Check
Check before publishing
Run on-page SEO in Paper: the keyword's placement, readability, links, alt text and how the post looks in Google.
- 04Prove
Measure the change
Check the post's index status, then monitor its clicks and positions after the change.
what you'll use
The tools an SEO reaches for
Research, on-page checks, technical checks and Search Console, side by side.
- Super Research
Every search, read in full
- Any country and city, desktop and mobile, several countries at once
- AI Overviews, freshness and the mobile fold, at a glance
- Readers, questions, keyword family and intent
- Site Metric
Search Console for every post
- Clicks, impressions, click rate and position for any period
- Index status from Google's URL Inspection
- Striking distance, cannibalization and posts to prune
- Paper
On-page SEO before it goes live
- The focus keyword in the title, opening, slug and description
- Readability, headings, links and alt text checked
- A preview of the post in Google and as a shared card
- Site Monitor
Technical checks every night
- Noindex posts, canonicals elsewhere, missing descriptions
- robots.txt, sitemaps and HTTPS redirects, checked weekly
- Broken links, staging links and links to removed posts
- Blog Features
Answers search engines can quote
- A quick answer of 40 to 60 words under the title
- Jump To links to every section
- Fact cards, checklists and decision trees
- Imagen
Images made to rank
- Rank Images reads what Google Images shows for a keyword
- Ideas for an original picture, never a copy of a result
- File name, alt text and caption suggested
Evidence you can show a client
Counted, not guessed
What ranks and how old it is are counted from the results; a model only labels.
Figures checked
Every figure in a content plan is checked against the pages it came from.
Read-only Google
Search Console is read, never changed, and used only to show your numbers.
Every update marked
Google's updates and each post's own edits marked on its charts.
faq
Questions, answered
What SEO professionals ask us most, in plain words.
Something else? Book a demo or write to us.
01Which Google does a search use?
The country's own Google, searched from its biggest city unless you type another. Desktop and phone use the same place, and the page says which city the search came from.
02Is this a rank tracker?
No. Positions come from your own Search Console for the posts you publish, and from the searches you run when you research a keyword.
03Can I check whether Google has indexed a post?
Yes. Index status asks Google's URL Inspection about each post, says what the answer means and what to do, and checks one post again when you ask.
04How much of the research is made up by AI?
None of the figures. What ranks, how old pages are and what Google shows are counted from the results themselves. A model labels and summarises, and every figure in a plan is checked against its source.
get started
Make every post your best performer
Research, write, design and watch every post in one workspace, built with the editors who use it.